Roofing websites built to showcase real jobs.

Launch a roofing website in 21 days that actually shows the work you’ve done.

The Problem

Roofing Companies grow consistently.

Their websites stay frozen in time.

As the business moves forward, the website slowly falls out of sync. New work gets done, new areas are served, and experience accumulates, but most of it never becomes part of the site in a meaningful way. The website reflects a moment in time, while the business continues to evolve.

Problem 1: The Chronic Reset

Most roofing websites are built as one-time projects.

A site launches with a clear structure, a fresh design, and a snapshot of recent work. At the time, it reflects the business accurately. Then the business continues to grow. New services are offered, new areas are served, and more work gets done, but the website struggles to keep pace.

Over time, the structure that made sense at launch becomes limiting. Past jobs are completed but never form a lasting public record. When the gap between the business and the website becomes large enough, the site is replaced instead of corrected.

Each rebuild looks like progress, but it resets continuity. Past work is condensed, rewritten, or removed, and the same structural limitations are put back in place.

Symptoms

🏗️

Major website changes happen every few years instead of incrementally

🗑️

Past projects are summarized or removed rather than preserved

🎨

Each rebuild focuses on how the site looks at launch, not how it will age

🤐

Another rebuild is quietly assumed as the business continues to grow

Problem 2: The Documentation Gap

Roofing companies complete real work every week.

Unfortunately, the website is not set up to capture it consistently. Adding projects and detailed case studies happens sporadically, often requiring extra effort or one-off decisions. As a result, only a small fraction of completed work ever becomes part of the site.
‍
Over time, the site understates the business. Experience exists internally, but it does not compound publicly.

Symptoms

🗃️

Most completed jobs never appear on the website

🕑

Case studies are created infrequently or long after the work is finished

💤‍

Project pages lack detail or repeat the same concepts with minimal differentiation

🗺️

Location and service pages exist without concrete examples to support them

⏯️

Website updates happen inconsistently and stop entirely during busy periods

By the way, that cycle costs more than you might think.

When a website is treated like it expires every few years, the costs compound. You pay for rebuilds, you spend time consolidating and recreating what should have accumulated, and work gets lost or simplified along the way. SEO authority and local relevance also get damaged when pages change or disappear.

Avoiding this cycle requires a different foundation.

Time to Try Something New

The website shaking shift

Our strategy comes from understanding why most roofing websites stop working over time.
‍
From an SEO standpoint, many sites are built around broad phrases like “roofing company in {city}.” In reality, those searches are dominated by directories and listing platforms. Competing there alone rarely holds up long term.
‍
What does hold up is depth.
‍
This new approach is designed around comprehensive, real-world documentation. Services, service areas, and especially case studies are treated as core assets. Case studies are not blog content or keyword pages. They are records of actual work completed in specific locations. Over time, that creates credibility and relevance that generic pages cannot match.
‍
That requires rejecting common approaches. No trend-driven layouts. No one-off page designs that cannot scale. No structures that degrade as content grows. Every decision is made with long-term performance, speed, and organization in mind.
‍
Most agencies do not build this way because it requires more discipline up front and offers fewer launch-day theatrics.

But it is the difference between a site that expires and one that compounds.

The Solution

How we break the cycle for good in only 21 days

Fix #1: We lay a proper foundation

The site is rebuilt intentionally, not cosmetically. Page types, hierarchy, and data structures are designed to support long-term growth, not a single launch moment. This removes the assumption that the site will need to be replaced again.

Fix #2: We design for long-term growth

Jobs, service areas, services, and case studies are treated as repeatable building blocks. New work is added without restructuring the site or rewriting history. The website improves by adding evidence, not by starting over.

Fix #3: We separate structure from appearance

Design can evolve without touching the foundation. Visual updates become controlled refreshes instead of full rebuilds. Content and links stay intact and momentum is preserved.

Fix #4: We ship the foundation quickly

Because the structure is proven and repeatable, the build does not drag on. In 21 days, the site is live with everything needed to document work consistently going forward.

The Metricmax Website

$4,000

The Foundation

A complete website built on a structure designed to grow over time.

Full website built in Webflow

Core pages (Home, About, Contact, Info Pages)

Dedicated page templates for services, products, projects, and service areas

Blog Post Template

URL structure designed for long-term continuity

Initial documentation and content

The site launches with real work documented so accumulation starts immediately.

Up to 10 foundational case studies added or migrated

Case studies Template

Existing blog posts migrated where applicable

Unique AI-assisted website copy

Design and performance

Built for clarity, speed, and longevity.

Custom design aligned to the company’s branding

Mobile-first approach

Fast-loading, performance-conscious development

BONUS

Freebies for a smarter start.

Free 1-year website hosting (up to $468 value)

Free 1-year auto-updating legal pages ($119 value)

Free 90-day content edits

Finally, a website that doesn't expire.

Book a Discovery Call

FAQs

Who should NOT buy this website?

This is not for companies looking for shortcuts, hacks, or the cheapest option available. It’s built for businesses that care about credibility, experience, and long-term value.

Do you guarantee rankings or leads?

No. We do not overpromise outcomes. We build websites that real people care about and trust. Search performance follows clarity and proof, not guarantees.

Is 21 days really enough to build something robust?

Yes. Most people want to know the same fundamental things about your business. We focus on building a structure that clearly proves what you do, where you do it, and the quality of your work. That foundation is what lasts, not months of iteration.

Can I edit the website myself?

In theory, yes. In practice, the structure reflects deliberate decisions made to protect performance, clarity, and longevity. If changes are needed, we handle them thoughtfully so the site continues to work as intended.

What happens if we want design changes later?

Design can be refreshed without rebuilding the site. The structure stays in place so visual updates do not erase content, history, or URLs. That is the difference between a remodel and a reset.

Ready to prove your expertise online?

Book a Discovery Call